Nelia Nikulina

Kharkiv National Automobile and Highway University

MODELLING AUTO TRANSPORT NOMINA: THE OBVIOUS AND THE INCREDIBLE

 © Nіkulіna N. V., 2014

The article examines the processes of modeling the nomenа of the trucking industry, in particular the nomenclatures of vehicles of the abbreviation-digital form and the nomenа of the onim type. Examples of alternative commercial and technical nomenclature, i. e. quasi-nomena – wrongly indicative nomenclature units that do not display any essential characteristics of the designated scientific and technical realia are considered.

Keywords: nomen, nomenclature, quasi-nomen, abbreviation.

Modern Ukrainian terminology has been enriched by a number of fundamental scientific investigations into modern terminological systems. Scientists usually focused primarily on terms that are at the highest level of terminological hierarchy. The nomen as a constituent of terminological systems was the subject of linguistic research into the field of science and technology or was briefly discussed during the study of separate branch terminologies, as well as during the development of theoretical basis of Soviet and modern Russian terminology studies.

The problem of the nomen (the nomenclature sign) has repeatedly been the subject of our research, the purpose of which was to summarize the views of domestic and foreign scientists on the nomen and nomenclature, as well as elaborate definitions for further study of this kind of special vocabulary.

The purpose of this article is to investigate the processes of modeling the nomina of the auto transport industry, in particular the nomenclature units for vehicles. By modelling we mean the process of car developers’ searching for optimal vehicle titles targeted at automobile connoisseurs that adequately reflect both technical parameters of the realia and producer’s commercial interests. This process concerns both nomina having the abbreviation-digital form and onim-type nomina.

In today's automotive naming, there are many examples of using alternative commercial and technical nomenclature units, i.e. quasi-nomina - wrongly indicative nomenclature units that do not reflect the essential characteristics of the designated scientific and technical realia and do not meet the utilitarian requirements set for special units of technical nomenclatures.

Given the examples cited in the article, a conclusion can be made that the nomenclature of auto transport industry, its typology and the processes of modeling of nomenclature units are studied insufficiently and require more thorough linguistic research. However, it can already be stated that ways of vehicle nomination are multi-aspect and quite unexpected for many auto connoisseurs, though the strategy of marketers is clear: to produce concise, exact and mellifluent names which sound international.